Nimbus Publishing Ltd.
Program and component
Digital Strategy Fund, Public Access to the Arts and Citizen Engagement
Halifax, Nova Scotia
Field of practice
$450,000 over three years
Fostering Youth Engagement with Literature
Publishing house Nimbus invites young readers to share their impressions about the books published in the Atlantic provinces.
Young literary ambassadors in Atlantic Canada
Nimbus Publishing has designed a digital engagement strategy—the Public Youth Engagement Strategy—to encourage young people aged 13–25 to read books published in Atlantic Canada. The strategy is based on a compilation of online data on the reading habits of young people, their familiarity with publications from Atlantic Canada, and their online media preferences. The strategy also aims to develop youth engagement beyond simply reading by helping them become literary critics and ambassadors.
Stimulating young people’s interest in their heritage
In partnership with local publishers in the Atlantic provinces, youth ambassadors will participate in creating blogs, vlogs, animated GIFs, memes, stop-motion animation videos, photo montages, and film trailers inspired by books published in the Atlantic provinces. Nimbus hopes to ensure the long-term viability of the region’s book publishers and stimulate young people’s interest in their social, digital, and cultural heritage.